Simple Tips to Design Your Own Influencer Media Kit Using Canva

Trendupp Africa
4 min readMay 27, 2024


As a content creator, you might have the creative skill to design a simple and unique media kit. With these tips, you can create a fantastic kit that brands will love!

If you have been following this topic, you already know why a media kit is essential for your brand and how to start creating one. But if you are new to this, check out our guide on why you need an influencer media kit in 2024.


This article will share easy tips to help you design your influencer media kit. We will also show you how to use Canva to create your kit quickly so you can start connecting with brands right away.

Remember, these steps are flexible. Focus on showcasing your work in the best way to attract brands.

3 Simple Tips to Design Your Influencer Media Kit

Here are some easy-to-follow tips to help you design your influencer media kit.

1. Match Your Brand Aesthetic

When creating your media kit, make sure it reflects your brand’s look and feel. Use the same colours, fonts, and image styles as your social media pages and blog. This consistency helps brands recognize you and ensures your media kit aligns with your overall brand image.

2. Make It User-Friendly

Your media kit should be easy to read and well-organized. Instead of using long paragraphs, break the text into smaller sections. You can have multiple pages, but don’t fill them with unnecessary information. Remember, you are sharing your professional portfolio and not writing a novel. Lastly, keep your media kit clear and concise for brands to quickly understand your value.

See our article on what to include in your influencer media kit to guide you.

3. Hire a Professional or Use a Template

Creating an influencer media kit can feel daunting, but it does not have to be. If you have the budget, hiring a professional graphic designer is a great option. Simply gather all your information and send it to them.

However, if you are on a tight budget, using a template is a fantastic alternative. Canva offers a wide range of free and premium templates perfect for media kits.

If you are new to Canva, it is a user-friendly graphic design tool that many content creators love. You can access it on your smartphone or PC. Just choose a template, customize it with your design elements, and add your information. It is that simple!

How to Create an Influencer Media Kit (with Canva)

Creating your influencer media kit with Canva is easy, even if you don’t have any design experience. Canva offers a wide range of free and premium templates that you can use to design your kit in just minutes.

So let’s get started!

  • Download and open the Canva app or tap on in your browser.
  • In Canva, type “media kit” in the search bar. You will see many templates to choose from in the search results. You can also start with a blank template. Interestingly, Canva has templates for every style, industry, and theme, all customizable to fit your brand.
  • Use Canva’s library of millions of professional stock photos, images, icons, illustrations, and other graphics to make your media kit stand out.
  • Add your branding elements for a personal touch. Upload your logo, images, and statistics screenshots. Then, use the drag-and-drop tool to add these elements to your design.
  • Play around with colours, fonts, and backgrounds to create a kit that matches your style and aesthetic. Ensure your media kit resembles an extension of your website or social media accounts.
  • Ensure to maintain simplicity for a clean and elegant look. Irrespective of your brand niche, try not to overcomplicate things because simplicity and elegance appeal to most brands today.
  • Only include relevant information that provides real value to potential clients. Ask yourself if each piece of information you have is necessary.
  • Once you are happy with your media kit, save it as a PDF or another preferred format. You can embed it on your website or share it directly with brands via email or your social media accounts using Canva.

Creating your media kit with Canva is that simple! Follow these steps, and you will have a professional-looking kit ready to impress brands.



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