7 Mistakes to Avoid in Your Content Creation Journey

Trendupp Africa
4 min readMay 7, 2024

Many content creators have been caught in this web of mistakes. So, if you see any of our seven mistakes to avoid in your content creation journey and feel guilty, know that you are not alone.

Several processes and challenges go into content creation, whether written or visual and if handled correctly, you will gradually progress as a content creator and influencer.

7 Mistakes to Avoid In Your Content Creation Journey

Stop doing the following things as a content creator to build credibility among fans and brands and attain overall success.

1. Overthinking About Starting

Do you often overthink about starting your content creation journey? You need to break free from this trap. No magical formula or perfect moment is waiting for you. The best time to begin is right now.

Instead of getting lost in overthinking, focus on taking that crucial first step. Start with some basic planning. Choose your niche and decide on your account name. If staying organized is challenging, prepare enough content before launching. This way, you won’t feel overwhelmed and will remain consistent with your uploads.

Remember, you will encounter obstacles and challenges along the way. But each hurdle is an opportunity to learn and grow; you will discover solutions to navigate rough patches.

2. Buying Followers

One of the mistakes you will ever make as a content creator at any level is buying followers or engagements. Of course, it is faster to gain followers, capture brands’ attention, and earn bragging rights in the social media space. But in the long run, you will continuously buy bots to continue the disguise or lose your reputation.

In addition, brands are also taking a deeper approach to discover whether or not an influencer or content creator has fake followers or engagements.

What is the fulfilment in creating dope content when no one sees, interacts with, or takes action?

The steps to growing your following and acquiring new audiences take patience, willpower, creativity, and consistency.

3. Taking on Deadlines Beyond Your Capacity

Do you find yourself drowning in deadlines? It happens to the best of us. Sometimes, life throws unexpected challenges our way — maybe you fall ill, there’s a family crisis, or your internet decides to take a day off. These are valid reasons for missing a deadline.

However, there are moments when we overestimate our capacity and take on more work than we can handle. This leads to a cascade of missed deadlines and unfinished tasks, creating unnecessary stress and frustration.

One common mistake writers or creators make is procrastinating until the last minute to start working on a project. This approach often backfires, leaving you scrambling for materials or seeking clarifications when it is too late. Instead, try to work ahead of schedule.

Therefore, know your limits and refuse projects that will stretch you too thin. After all, delivering top-notch content is non-negotiable for maintaining your reputation and satisfying clients and brands.

4. Stop Accepting the Work You Don’t Want.

You must not accept any work that comes your way, especially because you want to make money or use a brand’s product.

Is it worth spending all day or night to create sponsored content or paid work? Will the deadline be feasible for you? Does the work resonate with you or your target audience? You and your client should not suffer because of your inability to deliver quality content.

When you stop accepting the work you don’t want, it frees up your time for it.

5. Inconsistency and Playing Safe

Consistency is the secret sauce for a successful journey in content creation. Imagine it as a marathon, not a sprint.

As you run this marathon, the key is to keep serving up regular doses of engaging or valuable content. This consistency helps you build a strong and loyal audience base over time.

Along your journey, you will encounter moments where you must take risks, push boundaries, and stay creative. So, pay attention to your comments section to get feedback from your fans. Please avoid trolls!

6. Comparing Yourself to Others

From experience, we recommend that you focus on your craft. While you want to tap inspiration from your competitors or fellow creators, don’t dwell on comparing yourself to them or worrying about their achievements.

Doing so can lead to insecurity and self-doubt. Instead, channel that energy into honing your skills and building your unique brand.

The sky is wide for everyone, and over time, you will find your audience among the billions of online users.

7. Ignoring Contract Details

Many content creators, especially newer influencers, overlook the nitty-gritty of contract terms out of excitement or negligence. We often rush into agreements without fully understanding the implications, regretting it later.

Imagine this: you’re excited about a collaboration with a brand. They send over the contract, and you quickly skim through it, eager to start. But wait — buried in those pages are clauses that could impact your work and earnings.

Without highlighting them, brands often slip in terms like exclusivity rights, unlimited edits, and usage rights. These clauses can be a double-edged sword.

On one hand, they may limit your freedom to work with other brands or control how your content is used. On the other hand, they might not adequately compensate you for these restrictions.

Therefore, take the time to review every clause carefully. If something does not feel right, don’t hesitate to negotiate. Your creativity and effort deserve fair compensation and terms that align with your values.

Wrapping Up

Whether you have made these mistakes or not, try to be intentional about yourself, your audience, and potential brands.

So, what mistakes have you made in your content creation journey? Share them with us in the comments below.



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