5 Ways to Increase Instagram Story Views in 2024

Did you know that over 500 million people view Instagram Stories every single day? That’s a massive audience waiting to see what you’ve got!

But let us be real — it’s not always easy to get those views rolling in. So, how do you make your Stories stand out and grab people’s attention when they are scrolling through tons of content every day?

Don’t worry, we have got your back! At Trendupp we have tested all sorts of tips and tricks. We know what it takes to boost Story views and make your content shine, no matter your niche. .

In this article, we are spilling the beans on our top five strategies to boost engagement and get more eyes on your Stories.

Follow a Story Schedule

Let us talk about the power of having a schedule for your Instagram Stories. Whether you are a content creator or a big brand, being consistent with your posts can really boost your visibility and reputation.

The Instagram’s Head, Adam Mosseri, recommends sharing at least two Stories daily for best results. But don’t stress if that seems like a lot. Afterall, you would not want to overwhelm your followers.

The ideal schedule depends on your brand and audience. It is important to be realistic about how much time you can dedicate to Stories each week. Creating a clear schedule helps people know what to expect from your page.

If daily posts sound stressful, aim for three or four Stories a week to stay on your followers’ radar. This way, you stay active without burning out yourself or your team.

Let Your Stories Content Be Dynamic

Instagram Stories offer several ways to share cool stuff! That’s why people love them — they’re like a mix of planned and casual moments.

Share what goes on behind the scenes of your work or show a day in your business life. Other activities you can do are to: answer questions, run giveaways, and talk about your project and showcase products. These things can act as incentives and captivate your viewers.

The great thing about Stories is its simplicity. Just a quick chat on camera can make your brand feel real and keep people interested.

Mixing fun and serious posts gives everyone something to enjoy. In addition, Stories are more flexible than regular posts, so try different styles to keep things fresh and interesting for your followers.

Use Engagement Tools

Instagram stories provide many opportunities for enhancing engagement, which can play a critical role in driving attention to your brand and boosting overall social media success.

When crafting Instagram stories, don’t be afraid to try out various engagement tools and interactive stickers. Add a poll, a slider, or a question sticker. Engage your followers with a quiz, or post a link to your website. If you have an Instagram business account, you may even be able to make your stories shoppable!

Better yet, some Instagram story stickers can help you capture important information about your audience! You can host polls and Q&A sessions that allow you to respond to customer concerns or clarify your consumer persona.

Include an Extra Story at the End of the Day

The Later app team discovered that adding new stories during hour 22–23, before the older Stories expired, boosted their views. You can try this tried and tested experiment to see if it works for your audience.

Evaluate Your Instagram Story Insights

Story Insights are helpful in understanding what’s working and what’s not. Similarly to how you monitor other Instagram metrics, you can see who viewed your Stories and their reactions.

Monitor those regular viewers as they might be a big fan of your brand as a content creator. If they are always liking all your Stories, you could collaborate with them as an influencer or a co-creator. You could also explore an ambassadorship opportunity with them.

Your story insights can also tell you how well your overall social media game is going. Check out the dashboard in your Instagram account to see who’s finding you through stories and which stories are hitting the hardest. This information is gold when planning your next posts.

So what strategies are you exploring to increase views on your Instagram Stories? Follow Trendupp Blog for more social media marketing tips and guides for creators and influencers.