5 Key Things To Note About Content Repurposing

Trendupp Africa
4 min readFeb 27, 2024

Have you ever wondered why the blog post or article you worked hard on a year ago is not getting the attention you had before?

Well, the truth is, the online landscape is changing, and what was prevalent before might not be now.

But worry not, because your past work does not have to go to waste. This is where having a content repurposing strategy comes into play to revive your old content.

After hitting publish, your content isn’t a one-time thing. It’s like a treasure chest waiting to be reopened for different audiences. This blog post explores content repurposing, why it matters, and some easy tips on doing it right.

What You Should Know About Content Repurposing

Content repurposing is like giving your old content a fresh look to reach more people. This process allows you to use your existing content in a different format to attract a larger audience. In addition, it involves changing how it looks, adding important stuff, taking out old information, and adding new things like pictures and videos. This feels like turning your favorite song into a fantastic remix! Can you relate now?

Now, let’s keep it super simple:

What Is NOT Repurposed Content

  • Turning various short articles into a blog guide.
  • Updating an old Facebook post by changing its caption.
  • Copy-pasting a Facebook post onto Instagram/Snapchat.
  • Rewriting any article just to fit your industry.
  • Replacing keywords, for example, changing “Entrepreneurs” to “Business Owners” in a PDF format to give it a new look.

What Is Repurposed Content

  • Changing an old blog for a new group of readers.
  • Turning facts or statistics from an informative piece into a new infographic.
  • Taking a Facebook post and re-creating it for Instagram or Snapchat.
  • Using parts of an old blog for awesome social media posts.
  • Rewriting an e-book for Bloggers to fit YouTubers.

Why Repurpose Your Content?

You need first to understand your target persona when planning your strategies. However, only some people love reading long blogs, and that’s okay. Some people prefer visuals like images and videos. So, how do you reach those who don’t fancy text?

By repurposing your content!

Your audience has diverse tastes. Some enjoy reading, while others lean towards visual content. Repurposing allows you to cater to everyone. It’s like giving your content a makeover to suit different preferences.

Imagine not alienating any part of your audience just because they prefer a specific format. Repurposing ensures you can meet everyone’s content cravings by presenting information in various ways.

And the best part? It lets you connect with potential customers regularly without the constant stress of creating new content. So, repurpose away and keep delivering top-notch content on different channels effortlessly.

5 Key Things to Note About Content Repurposing

As you already know, content repurposing feels like giving your old piece a makeover for a new audience. Now, let’s dive into some simple yet essential tips for content repurposing.

1. Repurposing Is Not Copy-Paste

With content repurposing, you don’t have to move words around. Copying and pasting your old blog onto social media won’t cut it.

You need to tweak and optimize it for each place it goes. Start with choosing content that’s always relevant (we call it evergreen). Then, you can update it to fit what’s happening now. Do some snooping around your competition, and make your content even better than what’s out there.

2. Visualize Your Existing Content

Your articles don’t have to stay stuck in the blog zone on your website. Get creative and turn them into media snippets, videos, infographics, or PowerPoint presentations.

People love watching videos and sharing creative graphics or memes more than reading long blogs. So, turn your valuable blogs into eye-catching visuals for social media and newsletters.

3. Research Your Competitor

Search the web and find the top-performing content for the topics you want to repurpose. Then, analyze what they are doing and how you can create a more comprehensive, engaging, and better version of that content.

Identify the sites and contact bloggers who linked your competitor’s popular content. Share your newly created, improved version of content with them, and they might change the link to your content. This can help reach a broader audience base.

4. Convert to Audio Recordings

With our busy nature these days, only some have time to read. So, you should turn your blogs into something people can listen to, like podcasts and webinars. Share your guides and articles in an engaging tone on different platforms.

If you’ve written how-to guides, turning them into short online courses might be ideal. This educates and positions you as a seasoned industry expert, which builds authority.

5. Classify Your Existing Content

Some of your content pieces might be related or classified into series. One way you can repurpose them is to group them into email series, e-books, or weekly social media posts.

Arrange your blog posts properly, add relevant pieces, and create an email series. You can then send it straight to your audience’s inbox or align them into chapters for an eBook. Use this e-book on your social media account and website as a lead magnet to grab the email addresses of new visitors.

Wrapping Up

Content repurposing goes beyond copying and pasting. It’s about creatively making it shine and reaching your audience differently.

From converting blogs into engaging videos, infographics, eBooks, and more, there’s a lot you can do with what you have already created.

We hope you can use these content repurposing tips to create delightful content pieces and save time for your marketing campaigns.

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Trendupp Africa

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